An example with a site for dry hair.

Someone asked me how hard it would be to get a top listing for dry hair related products. My first reply is I don’t know. It really depends on the site. ONe of the things that Google first looks at the entire theme of your site. If you have quite a few pages that deal with hair then that is a good start. Read the article about content is king to understand more about this. If your site does not have any information about hair or beauty related products up then that is the very first thing that must be created. If your site is a hair care site then I will look at the entire size of your site. How many pages do you have indexed by Google. If you have over about 50 then we are on the right track. If you have less than 50 then right away content will need to be added.

The second step is to see how many hyperlinks are coming into the web pages that have the top listing for dry hair. The final step is to see how many links are actually coming in that have dry hair in the anchor text. This is how I break down to see how much marketing work will beed to be done to get your top listing for dry hair. If it seems hard at all to get a top ranking for this keyword then I will look at the low handing fruit. For example I may try to get the top listing for shampoo for dry hair, best shampoo for dry hair, etc. I will use a program like Google keyword tool to find the realted keywords that might be easier to get. For example shampoo for oily hair is searched many more times than shampoo for dry hair so it might be easier to see if they are selling a shampoo for oily hair.